Our approach is rooted in our passion for health and food. We partner with our clients to create campaigns that not only resonate with their target audiences but truly motivate the people the matter. We are curious and creative, always exploring new possibilities, and motivated to achieve excellence in every project we undertake.
1. Immerse
We fully immerse ourselves in your world, exploring your brand, values, and objectives in detail. Through thorough insights gathering and close collaboration, we get to know your business inside and out. By understanding the unique challenges and opportunities you face, we lay the groundwork for strategies and solutions that resonate with authenticity and purpose.
2. Distil
With a wealth of insights gathered, we transform the data and observations into clear, actionable strategies. Our team identifies the most critical insights to inform an impactful point of view, defining key messages and core narratives that will connect most with your audience, ensuring that every word carries weight and every message matters.
3. Design
The design phase is where creativity meets strategy. We carefully plan and piece together each element to design a tailored program that reaches the people who matter most to your business. Every component is thoughtfully crafted to not only meet your goals but also engage your audience effectively, ensuring that your message makes the desired impact.
4. Deliver
Execution is everything. We bring your strategy to life with precision and passion, ensuring that every aspect of the plan is implemented effectively, with a focus on measurable outcomes. But our work doesn’t stop there; we continuously optimise the campaign along the way, making adjustments to maximise impact and ensure that we’re always on track to meet your goals.
5. Impact
Impact is at the heart of everything we do. We ensure that our efforts are measurable, holding ourselves accountable to delivering real-world results that create genuine client value. We aim not just to meet your expectations but to exceed them. By closely monitoring and analysing the outcomes of our work, we continually refine our approach to drive ongoing success and create meaningful lasting change
What our clients are saying
We have enjoyed a strong partnership with Spurwing for a more than two years, collaborating on workstreams including media engagement, messaging and narrative development, reporting and insights gathering, and creative projects like our ‘Snack Chats’ series that was published on LinkedIn. Their deep industry knowledge and connections with both top-tier mainstream and trade media have significantly enhanced our leaders’ visibility and amplified our Mindful Snacking strategy regionally. We value Spurwing’s partnership and look forward to continuing our creative and strategic work together.
Maninder Kaur
Corporate and Government Affairs, Asia Pacific, Middle East & Africa (AMEA), Mondelez International
Spurwing’s strategic approach to corporate communications has provided us trusted and timely advice, allowing us to confidently engage our key stakeholders. We appreciate their commitment to deeply understand our needs and business, and hold their expertise in high regard.
Lee Weikang
VP of Business Development, Advanced MedTech
From day one of my interactions with Spurwing Communications, I was impressed by their professionalism, expertise and knowledge of the Asian markets we needed their support in reaching. Their friendly team took the time to really understand our vision and objectives and helped our international team to build their presence accordingly. I would highly recommend choosing Spurwing for targeted and strategic communications support.
Natasha Ferrari
Director, Communications & Member of the WBCSD Extended Leadership Group
We collaborated with Spurwing to support our brands’ presence at the 25th World Congress of Dermatology. The team seamlessly integrated with ours as one team supporting on multiple fronts, and their expertise was evident throughout the project. Their connections with the media greatly amplified our visibility, extending our reach from Singapore to the APAC markets and even to the US. We deeply value their commitment and are impressed by their exceptional delivery.
Evelyn Quek
Senior Corporate Affairs Manager, Kenvue
About Spurwing Communications
We are a multi-award winning, independent communications agency specialising in two of society’s most important commodities: health and food.
