JOOTS Asia Presents – In Conversation with Mikkel Larsen

The global push for net-zero emissions continues to gain momentum, with businesses across Asia Pacific setting ambitious targets. However, as highlighted during JOOTS Asia’s “In Conversation with Mikkel Larsen,” CEO of Climate Impact X, a significant gap remains with only 40% of the world’s largest private firms having set climate goals, making achieving the 2030 target of halving global emissions a daunting, if not unachievable task.

For communications professionals navigating this complex landscape, here are the key takeaways from the event to consider as you build your sustainability communications strategies and narratives:

Carbon credits as key resource for decarbonisation success

While some skepticism exists, Larsen emphasised the value of carbon credits as a crucial element in supplementing ambitious decarbonisation efforts.  Studies show that companies in hard-to-abate industries utilising carbon credits are more likely to achieve their goals.

How can this be leveraged for impactful communicating? Don’t position carbon credits as a magic solution. Instead, frame them as a strategic tool alongside other decarbonisation initiatives. Showcase your commitment to comprehensive emissions reduction strategies.

The importance of public-private partnerships: building a sustainable future

Initiatives like Singapore’s International Carbon Credit framework provide a strong foundation for producing high-quality credits, accelerating global decarbonisation efforts.  Communications professionals needs to spotlight the business’ involvement in similar partnerships to demonstrate leadership and commitment to collaborative solutions.

Rising ESG lobbying enhances climate transparency

In today’s climate, both consumers and investors are increasingly concerned about climate issues, influencing their decisions and preferences. This is reflected, in the rise in ESG lobbying by investors and corporates for more regulations.  From the business’ perspective, this is a positive development as it gives investors a chance to understand whether their portfolio companies have adopted strategies in line with anticipated regulations, and whether their business models are prepared for the future market environment. This could improve transparency, mitigate any accusations of “greenhushing” and is a win in advancing efforts and progress towards achieving net zero.

The road to net-zero requires collaboration

Carbon credits and the underwriting of conservation projects do not happen overnight – they need an entire ecosystem collaborating to create strong, effective and quality credits. While there is still much to be done, we must recognise that the progress made so far has been positive.

Need help navigating the complexities of sustainability communications?  Contact us to discuss how our expertise can help you develop a strategic communications plan that resonates with your key stakeholders.