MedComms
UroGPT™: The World’s First AI Tool Dedicated to Helping Kidney Stone Patients Navigate their Condition
We worked with Dornier MedTech, a wholly owned subsidiary of innovative global leader in integrated urology, Advanced MedTech Holdings (AMTH), to spread the news about the launch of UroGPT™, a world-first AI tool designed to support kidney stone patients. Spurwing helped to amplify this value of this innovative tool, emphasising the company’s commitment to driving…
Read MoreA practical guide to publications planning
What is publications planning? Publications planning is a core part of any pharmaceutical communications strategy. The publications plan is like a roadmap for getting the word out – it’s the strategy for turning your scientific data into a story. The aim is to make a lot of noise that generates attention and buzz in the…
Read MoreTips for hosting a successful advisory board from our Med Comms experts
We’ve worked on several Advisory Boards (ad boards) in July, and there is certainly a knack to putting the right group of experts together. Ad boards are a valuable tool to gather practical insights from industry experts on how to approach critical issues. The consulted group of advisors help to navigate through challenges and uncertainties,…
Read MoreTips and tricks on cutting through the congress noise
Global congresses are back with a bang this year. Here are some tips from our Med Comms team on how companies like yours can cut through the noise ahead of a busy congress season in 2023. Maximise your digital presence It’s no surprise that your contact point with potential attendees should start well before the…
Read MoreAn interview with Spurwing’s Anita Abeygoonesekera and Dennis Wong
On the power of compelling communications to motivate patients and HCPs With Anita and Dennis’s expertise, we’re excited to be expanding the work we do at Spurwing in Patient Engagement and Med Comms. We sat down for a discussion with our in-house experts on the value of this type of communications and where the differences…
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