Healthcare
Unlocking Success in APAC’s Growing Healthcare Ecosystem: The Role of Strategic Communications for Startups
The Asia Pacific’s healthcare startup ecosystem has been steadily expanding over the last few years. Today, the region, particularly Singapore, is home to a number of BioTech, HealthTech and MedTech startups. However, macro-economic conditions have posed funding challenges over the last couple of years, with a tighter funding cycle and smaller deal sizes. For biotech…
Read MoreThe role of cross-border collaboration in strengthening innovation ecosystems in the biotech industry
Last year, the biotech industry faced numerous roadblocks which hindered progress in delivering innovative medicines to patients. The industry had to work through geopolitical tensions and unpredictable local capital markets, which brought about existing challenges to the fore, such as a lack of access to capital and stringent regulatory frameworks. Despite these obstacles, the industry…
Read MoreRethinking patient recruitment: is the CRO enough?
An interview with Altair Da Silva, Senior VP of Clinical Trial Patient Recruitment at Spectrum Science, our US partners. When planning clinical trials, it may be tempting to leave everything up to the Contract Research Organization (CRO), but in today’s extremely competitive recruitment landscape, sponsors must think outside of the traditional recruitment parameters to prevent…
Read MoreWhat healthcare companies should consider as they enter 2024
2024 will see two billion voters heading to the polls in over 50 elections around the world. This wave of electoral activity comes at a time when the world is grappling with the complex challenges of geopolitical conflict, rising inflation, and a higher cost of living. The outcomes of these elections will leave a lasting…
Read MoreOur Healthcare Highlights from 2023
A practical guide to publications planning
What is publications planning? Publications planning is a core part of any pharmaceutical communications strategy. The publications plan is like a roadmap for getting the word out – it’s the strategy for turning your scientific data into a story. The aim is to make a lot of noise that generates attention and buzz in the…
Read MoreParents can potentially delay the onset of eczema symptoms in their child from birth
We worked with AVEENO®, one of Kenvue’s leading skincare brands, to commission a survey of over 3,000 parents in India, China and Indonesia. We aimed to assess their understanding and awareness of AD, the most common form of eczema, and the long-term benefits of adopting early skin health practices to delay the onset of symptoms…
Read MoreTips for hosting a successful advisory board from our Med Comms experts
We’ve worked on several Advisory Boards (ad boards) in July, and there is certainly a knack to putting the right group of experts together. Ad boards are a valuable tool to gather practical insights from industry experts on how to approach critical issues. The consulted group of advisors help to navigate through challenges and uncertainties,…
Read MoreSustainability learnings for the healthcare sector
Did you know that if the healthcare sector were a country it would be the fifth largest polluter on earth? Here are some takeaways from the sustainability events we’ve attended recently and how they impact the healthcare sector. Leading in sustainability communications at the PRCA Corporate Affairs Forum 2023 In our panel discussion on what…
Read MoreTips and tricks on cutting through the congress noise
Global congresses are back with a bang this year. Here are some tips from our Med Comms team on how companies like yours can cut through the noise ahead of a busy congress season in 2023. Maximise your digital presence It’s no surprise that your contact point with potential attendees should start well before the…
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