Healthcare
Unlocking Success in APAC’s Growing Healthcare Ecosystem: The Role of Strategic Communications for Startups
The Asia Pacific’s healthcare startup ecosystem has been steadily expanding over the last few years. Today, the region, particularly Singapore, is home to a number of BioTech, HealthTech and MedTech startups. However, macro-economic conditions have posed funding challenges over the last couple of years, with a tighter funding cycle and smaller deal sizes. For biotech…
Read MoreThe role of cross-border collaboration in strengthening innovation ecosystems in the biotech industry
Last year, the biotech industry faced numerous roadblocks which hindered progress in delivering innovative medicines to patients. The industry had to work through geopolitical tensions and unpredictable local capital markets, which brought about existing challenges to the fore, such as a lack of access to capital and stringent regulatory frameworks. Despite these obstacles, the industry…
Read MoreRethinking patient recruitment: is the CRO enough?
An interview with Altair Da Silva, Senior VP of Clinical Trial Patient Recruitment at Spectrum Science, our US partners. When planning clinical trials, it may be tempting to leave everything up to the Contract Research Organization (CRO), but in today’s extremely competitive recruitment landscape, sponsors must think outside of the traditional recruitment parameters to prevent…
Read MoreWhat healthcare companies should consider as they enter 2024
2024 will see two billion voters heading to the polls in over 50 elections around the world. This wave of electoral activity comes at a time when the world is grappling with the complex challenges of geopolitical conflict, rising inflation, and a higher cost of living. The outcomes of these elections will leave a lasting…
Read MoreOur Healthcare Highlights from 2023
A practical guide to publications planning
What is publications planning? Publications planning is a core part of any pharmaceutical communications strategy. The publications plan is like a roadmap for getting the word out – it’s the strategy for turning your scientific data into a story. The aim is to make a lot of noise that generates attention and buzz in the…
Read MoreParents can potentially delay the onset of eczema symptoms in their child from birth
We worked with AVEENO®, one of Kenvue’s leading skincare brands, to commission a survey of over 3,000 parents in India, China and Indonesia. We aimed to assess their understanding and awareness of AD, the most common form of eczema, and the long-term benefits of adopting early skin health practices to delay the onset of symptoms…
Read MoreTips for hosting a successful advisory board from our Med Comms experts
We’ve worked on several Advisory Boards (ad boards) in July, and there is certainly a knack to putting the right group of experts together. Ad boards are a valuable tool to gather practical insights from industry experts on how to approach critical issues. The consulted group of advisors help to navigate through challenges and uncertainties,…
Read MoreSustainability learnings for the healthcare sector
Did you know that if the healthcare sector were a country it would be the fifth largest polluter on earth? Here are some takeaways from the sustainability events we’ve attended recently and how they impact the healthcare sector. Leading in sustainability communications at the PRCA Corporate Affairs Forum 2023 In our panel discussion on what…
Read MoreTips and tricks on cutting through the congress noise
Global congresses are back with a bang this year. Here are some tips from our Med Comms team on how companies like yours can cut through the noise ahead of a busy congress season in 2023. Maximise your digital presence It’s no surprise that your contact point with potential attendees should start well before the…
Read MoreHealthcare communications trends from across the globe with GHMC
We asked our partner agencies from the GHMC Network for their perspectives on healthcare communication trends and opportunities in 2023. Here’s a look at what’s unfolding in Asia Pacific, North America, Europe, and Latin America. GHMC – Global Health and Marketing Communications – is a robust global network of independent healthcare agencies where health, science,…
Read MoreWhy does Key Opinion Leader mapping matter in Medical Communications?
Medical Communication has become a crowded market for authoritative voices. This saturation calls for targeted tools and insights that can identify, map and engage the right Key Opinion Leaders (KOLs) to support specific needs. Medical Communications teams that can inform and educate clients on which experts have the most relevant sphere of influence, and who…
Read MoreSpurwing Communications Continues to Expand Senior Healthcare Team
Medical Communications expert Anita Abeygoonesekera joins Spurwing Communications’ growing team of healthcare communication specialists Spurwing Communications, a multiple award-winning leader in strategic healthcare communications in Asia Pacific, has appointed Anita Abeygoonesekera as Account Director to further expand and deepen the industry-leading sector expertise it provides to its healthcare clients. Anita is a trained pharmacist, with…
Read MoreMaintaining a healthy heart
This is a contributed article by Professor Derek Connolly, Consultant Cardiologist and the Director of Research and Development at Birmingham City Hospital and the Clinical lead for cardiac care for the local integrated Care System. He is an Honorary clinical associate Professor at Aston medical school and Senior Clinical Lecturer at the Institute of Cardiovascular…
Read MoreDennis Wong joins Spurwing Communications’ growing team of healthcare communication specialists
Dennis Wong Joins Spurwing Communications’ Growing Team Of Healthcare Communication Specialists. Spurwing Communications, an award-winning leader in strategic healthcare communications, has appointed Dennis Wong as Account Director to further strengthen the deep sector expertise Spurwing provides to its healthcare clients. Wong has more than a decade of agency healthcare communications experience working with leading…
Read MoreOur network partner GLOBALHealthPR launches its new brand identity
GLOBALHealthPR has launched its new brand identity as Global Health Marketing & Communications. New brand identity reflects evolution of independent global healthcare network’s capabilities from traditional public relations to integrated media & marketing solutions across 12+ disciplines The world’s largest and most robust network of independent healthcare agencies, GLOBALHealthPR, today announced its rebranding to Global…
Read MoreWhy care about gut health?
This is a contributor article by Dr Jeremy Lim, Chief Executive Officer and Co-founder of AMILI. We live among millions of bacteria that have made themselves comfortable on, around, and inside of us. They greatly outnumber our human cells. One could say that it’s a bacterial world and we merely live in it. What is…
Read MoreBuilding a dementia friendly society during a pandemic
The last two years have been a rollercoaster for people with Alzheimer’s Disease (AD) and their families. The pandemic has had an impact…
Read MoreHarnessing social media in health communication
A look at how the trend is unfolding in Australia, Singapore and India In this analysis piece, the GLOBALHealthPR™ APAC team – comprising…
Read MoreWorld Atopic Dermatitis Day: How to create an impactful disease awareness campaign
“If I can take a shower without feeling pain, then I know it’ll be a good day.” A patient with Atomic Dermatitis (AD) explains how the…
Read More