Showcasing Syngenta’s Leadership Amid a Rapidly Changing Landscape
Case study: Syngenta
Introduction
In Asia Pacific, the population is projected to reach 5.2 billion by 2050. Agriculture faces the daunting task of increasing food production by 57%, despite limited arable land and unpredictable climate events. Amidst these challenges, smallholder farmers are crucial to APAC’s food security. Yet, they wrestle with challenges that impact their yields and livelihood.
As a leading science-based AgTech company, Syngenta spearheads sustainable solutions, striving to enhance their position and solidify their reputation within this complex landscape.
Challenge
Syngenta aspired to showcase its innovations and adaptability in the agrifood space, positioning themselves as thought leaders. They needed an agency with a deep-rooted understanding of the sector, impeccable storytelling capabilities, and the knack for strategic media engagements.
The goal was to spotlight their ongoing commitment to transforming agriculture, prioritizing farmers, and addressing Asia Pacific’s food security, all while navigating climate challenges.
Services
- Strategic Counsel & Reputation Management
- Leadership voice
- Distinctive Storytelling
- Narrative & Messaging Development
- Media Relations
Approach
Working seamlessly with Syngenta’s team, we carved a robust strategy to highlight Syngenta’s leadership in the agrifood sector. Our approach included:
- Strategic Media Engagements: Building on our expansive media network, we arranged pivotal interactions with top-tier media like Bloomberg, CNBC, and CNA. This included insightful coffee chats and interviews. These engagements were crucial to foster relationships and make Syngenta top-of-mind for agricultural stories.
- Leveraging Opportunities: When Bloomberg opened their New Voices program to Asia, we pitched and secured a coveted slot for Pamela González Lennon, Head of Asia Group countries, leading to exclusive training and interview opportunities with Bloomberg Daybreak Asia.
- Trendspotting & Timely Engagements: Staying attuned to current events, such as the climate-induced heatwaves in Asia, we bridged stories from the ground, highlighting Syngenta’s vital role in aiding farmers. Additionally, as AI discussions intensified, we channeled insights from Syngenta’s digital transformation lead, securing interviews with trade outlets.
Impact
- At least 12 media coverages secured with Bloomberg, CNA, Eco-business, with more in the pipeline
- Over 66.5 million reached across print, online media and podcasts.
