Putting gut health on the agenda for AMILI’s consumers

Media Engagement

Case Study: AMILI

Introduction

AMILI is Southeast Asia’s first and only precision gut microbiome company and is building up the world’s largest multi-ethnic Asia gut microbiome database. They perform advanced gut microbiome sequencing for service and research purposes and develop these insights into products and services.

Services

Corporate Communications
Media Engagement

Approach

We realised that the key to garnering interest was to entice journalists to understand their own gut microbiome and how it affects their health. We carried out media drops with selected dailies and lifestyle publications where journalists can submit their stool and get a consultation call on the findings.

We then leveraged our strong spokespersons from AMILI to help explain their results and carried out a series of one-on-one follow-ups between Spurwing and the media to raise awareness of gut health. Through these efforts, we created compelling media stories that resonated with both health journalists and public communities.

Impact

The impact of our efforts was significant. We built momentum across earned media, increasing AMILI and BIO & ME’s public visibility in Singapore and Asia. With top-tier coverage secured in international and regional top-tier media such as Fortune, WIRED, The Business Times, The Straits Times, CNA, and The Star Health, we created more awareness of gut microbiome and gut health.