Launching a new voice in HealthTech for Amplify Health
Case study: Amplify Health
Introduction
Amplify Health is a new InsurTech company founded by AIA and Discovery with a bold ambition of improving the health of millions of people around the region through integrated technology. The company launched in 2022 and is building its reputation in several key areas, but with a diverse and international team that is highly experienced in healthcare delivery.
Challenge
Amplify Health is a joint venture between AIA and Discovery founded with a bold ambition –
be recognised as a leader in shared value healthcare through the delivery of integrated health technology solutions.
They needed an expert agency partner to create, communicate and launch their company values, define and build their market presence, and showcase the company as a great place to work through promoting unique global talent.
Services
- Strategic Counsel & Reputation Management
- Leadership Voice
- Stakeholder Engagement
- Performance-driven content
Solution
Our team ran several workshops with senior leadership to develop a brand manifesto that communicated Amplify Health’s story and ambition to its stakeholders. We conceptualized and launched #WeAreAmplifyHealth, spotlighting talent through a series of interviews with stand out team members and telling their stories on LinkedIn. Additionally, we provided expert counsel to support the business through its first acquisition, acting as a strategic advisor in the days running up to the announcement and securing coverage of the news in business dailies.
Spurwing devised and launched the #AmplifyUnplugged fireside chat series as a core thought leadership platform. Moreover, we conceptualised and created a series of product one-pagers to launch their InsurTech products internally and externally.
Impact
- Over 47,000 impressions on owned social media platforms during H2 2023.
- Over 700k coverage views
