Helping Medtronic educate diabetes patients on continuous blood glucose monitoring

Case study: Medtronic (Diabetes) – Singapore and Malaysia

Introduction

Medtronic is a global leader in medical technology, services, and solutions. It serves over 95,000 people across 150 countries, Medtronic’s technologies reimagine the treatment of over 70 health conditions including diabetes through continuous glucose monitoring and insulin pump systems.

Challenge

Despite the high prevalence of diabetes in Malaysia and Singapore, awareness about the disease and its management options remains limited. Many people are unaware about how tools like continuous glucose monitoring and insulin pump systems can help efficiently manage blood glucose levels, enabling diabetes patients to live fuller lives.

Services

• Media relations
• Influencer engagement
• Disease awareness

Approach

To tackle this challenge, our campaign aimed to educate and empower the target audience in Singapore and Malaysia about the benefits of continuous glucose monitoring. Our goals were to leverage key media titles and influencers to raise awareness and drive conversations around diabetes management.

• To tackle this challenge, our campaign aimed to educate and empower the target audience in Singapore and Malaysia about the benefits of continuous glucose monitoring. Our goals were to leverage key media titles and influencers to raise awareness and drive conversations around diabetes management.
• To tackle this challenge, our campaign aimed to educate and empower the target audience in Singapore and Malaysia about the benefits of continuous glucose monitoring. Our goals were to leverage key media titles and influencers to raise awareness and drive conversations around diabetes management.

Impact
The campaign achieved notable success:

• The media coverage reached more than 9 million readers across print and online channels
• Reached more than 70,000 people in Singapore and Malaysia, through the influencer engagement