Helping CooperVision to change behaviours in myopia management
Case study: CooperVision
Introduction
CooperVision is a global producer of soft contact lenses. During the pandemic, the APAC team saw significant growth, when remote working was at its peak.
Challenge
Remote working led to inconsistent onboarding for new employees. CooperVision wanted to rally new team members behind its mission and to inspire and engage the wider APAC team to create lasting behavioural change in myopia management among eye care professionals (ECPs) and caregivers.
In particular, teams needed to be better educated on MiSight, CooperVision’s myopia solution for young children, so that they are empowered to have more influential discussions with ECPs.
Services
- Employee engagement
- Distinctive storytelling
- Behaviour change
- Performance-driven content
- Video content development
Approach
Storytelling is a powerful tool for inspiring and motivating people. We developed a series of seven short stories from around the region to bring patient and ECP perspectives to life.
Our team managed the end-to-end production of the videos, including crowdsourcing stories from the CooperVision APAC myopia team, scripting, and filming. Using personal experiences to tell the MiSight story allowed us to highlight the solution’s efficacy and safety profile while generating a sense of pride within the team. We also designed these assets for sales teams to share with ECPs and decision-makers.
Impact
- 2 ECPs were featured in the video series where they spoke about the importance of early myopia intervention.
- 5 children from different backgrounds and lifestyles shared how MiSight has helped them regain their confidence and allowed them to pursue their passions.
