Helping J&J Consumer Health to drive executive leadership profiling on LinkedIn
Case study: J&J Consumer Health | Kenvue
Introduction
Johnson & Johnson Consumer Health is responsible for personal health brands such as Tylenol,Listerine, Neutrogena,and Aveeno. The team wanted toposition APACChairperson, Ellie Xie, as anactive thought leader in the consumer health industry.
Challenge
Ellie is passionate about her work, but it was difficult for her to find the time to establish a presence on LinkedIn. She needed help to generate content, increase her visibility, highlight her authentic leadership style, and establish her distinct tone of voice within the crowded consumer health industry.
Services
- Leadership Voice
- Executive Profiling
- LinkedIn Strategy & Execution
- Performance-driven content
Approach
We developed a comprehensive content plan for Ellie that was tailored to her unique perspective and insights while staying true to her personality and leadership style.
The content strategy highlighted her expertise in the consumer health industry while aligning with her tone of voice and leadership style.
Impact
Our approach yielded significant results that exceeded our client’s expectations. Some of the highlights we achieved are:
- LinkedIn followers grew by 77.9%
- 233 engagements per post, on average
- Massive 19.4%engagement rate over 4x higher than average (4.5%)
