Driving Excitement and Engagement Amongst Syngenta’s Employees
Case study: Syngenta
Introduction
In the post-pandemic world of 2022, food security emerged even higher on the global agenda as economic, environmental and political instability threatened access to food. To drive the message of their commitment to farmers with innovation and sustainable farming practices, agrichemical company Syngenta created a vision document that articulated their ambition to enable farmers to create the future.
Challenge
Syngenta wanted employees to be able to articulate their ambition with confidence and in a uniform voice. Amidst other internal initiatives and messaging, the new vision document was likely to get lost without a strategic rollout.
Services
- Strategic Counsel & Reputation Management
- Employee Engagement
- Narrative & Messaging Development
Approach
Spurwing developed a regional employee toolkit to help Syngenta communicators launch the vision document in their markets with success. The toolkit covered:
- A note from their regional director to demonstrate leadership buy-in
- Asset map and instructions to use them
- Workshop ideas to make the launch exciting and engaging
The toolkit empowered communicators to help their employees internalise the new messages, engage them on internal channels with creative assets and organise events that were fun and relevant to the messaging.
Impact
- A regional toolkit and asset map along with instructions on how to amplify them internally
- Two workshop ideas for in-market launches
- FAQs to help communicators handle in-bound queries
- FAQs to help communicators handle in-bound queries
